Imagine that you are on a terrace in Sydney, you have a view of the sea, and you hear the breeze... you take a table and sit down to work while you have a coffee... then people from Hungary, Spain, Canada, Kenya arrive and join you at the table, you all interact a little and share ideas and at the end, you take off your Augmented Reality Glasses and go to rest in your room in your flat in New York. This is the metaverse, a parallel reality full of possibilities, where you can be anywhere, interact with real people in their digital versions, and even trade brands, assets and currencies that really have value.
What is the Metaverse?
As we explained in the video, the concept of the Metaverse is a parallel digital world full of infinite possibilities. The concept is broad and it is clear with this example in which you can be in any place with a realistic, futuristic, or abstract appearance and interact with it and with others even carrying out commercial actions. However, not all of these experiences and possibilities are ready in the immediate present. Technologies point in that direction and a new commercial world with companies and big brands is going to establish itself in it soon, but today, we barely have the foundations. However, are the foundations attractive enough to participate in? Let advance a bit more in this article.
What of this concept and vision is already real and how is it working?
The concept of the Metaverse was presented more than 30 years ago in science fiction novels and movies, so it is not a new concept, but it is until now that thanks to the advancement of technology, the democratization of access to the digital universe, and above all with the growth of digital commerce that this concept has really gained the attention it should always have.
Technologies such as virtual reality VR, blockchain, and even technologies from the world of video games, make it possible for the metaverse to realize its full potential, but there is still a long way to go.
So it is strategic to participate in the Metaverse currently ?
Yes it is! At this very moment, well-known brands such as Adidas and Nike have already ventured into the metaverse quite profitably. Although the metaverse is barely deployed in a minimum percentage of its potential, it already offers opportunities for brands, investors, and users, and we must say that although they are not the majority of the people in the world, the communities of gamers and enthusiasts of the metaverse are found all over the world and make millionaire interactions.
Some Examples of Profitable and Concrete Forays into the Metaverse
Now imagine that these assets do not exist in the real world, they exist in the cloud, so you can have them with a username and password and thanks to the super protection of the Blockchain, have them from anywhere, at any time, without any risks. of theft, or forgeries? Do you think that those who have this digital asset really have something of high value as part of their heritage? The facts show that clearly, they do.
Brands like Nike and Adidas have done something very similar in collaborations with artists and influencers. Even Justin Bieber already did a concert with attendees from all over the world in the metaverse. This concert for sure managed to move a lot of money and surely could have capitalized much more with an excellent plan that encompasses all the possibilities within reach. In Medellin Colombia, the first virtual nightclub in the Metaverse was created and launched, a virtual place where you can go to socialize and meet people using avatars, without having to live in Medellin or leave home.
You can take action and succeed by being a part of it now!
After reading this article, we hope that you have understood much more than the metaverse is a reality with high current and future potential and that the greatest opportunity you have to create brands, products, and services and position yourself in this large market is now. Everything will depend on your vision, your creativity, and having an ally like CREAR DIGITAL, who will guide you so that your chances of hitting this world successfully are higher.
Get in touch with us and let's discover the potential of your brands or initiatives in this new world that is growing by leaps and bounds.
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